Exhibitions
Woodlands Boulevard gives the opportunity for outside companies to display their product or
service at the Mall. Seven exhibitions courts are available at Woodlands Boulevard & they
are situated in prime areas close to Pick 'n Pay, Edgars & Woolworths.
For more information regarding exhibitions at Woodlands Boulevard please refer to our court
descriptions below.
Exhibitions
Do exhibitions work? "It is evident by statistics shown in the table below that exhibitions have been proven a more successful method of reaching objectives than other marketing tools."
Exhibitions |
Advertising |
Direct Mail |
PR |
|
| Generate Sales leads | 39 | 27 | 20 | 13 |
| Taking orders | 12 | 5 | 8 | 8 |
| Introduce new products/services | 42 | 24 | 28 | 14 |
| Promote brand image | 42 | 43 | 19 | 19 |
| Promote company awareness | 33 | 32 | 22 | 24 |
| Enter new markets | 28 | 25 | 24 | 15 |
Source: CEIR, Power of Exhibitions II, Deloitte & Touche Consulting Group, 1996
The beauty of exhibiting is that it:
* Gives your customers something other marketing methods lack - AN EXPERIENCE!!
Visitors have an opportunity to experience your products, services, programmes,
& personnel first hand. Visitors want to touch, hear, see, taste & smell, &
at a show, they have the opportunity to explore more of these senses than they do with
any other form of marketing.
* Personal selling - provides exhibitors with the opportunity to educate potential clients
on a one on one basis. Exhibitors will be able to demonstrate their services, products or
expertise in this simulated environment.
* Provides exhibitors with the opportunity to compare competitive brands & measure
introduction, retention & follow up sales strategies.
* Point of Sale marketing extension.
Exhibition Court Specs
Expose you brand in Woodlands Boulevard to more than 200, 000.00 people per week by doing either Indoor Advertising or an exhibition.
Woodlands Boulevard exhibitions run from a Tuesday to the following Monday should you wish to
book the court for only one day you will have to cover the cost for the entire week. All
stands must be functional from 09:00 on Tuesday mornings. Please note that all exhibitors
should adhere to the Mall trading hours.
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Roma Court
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Garden Court
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Pick 'n Pay and Clicks Court
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Woolworths Court
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Promotions Court
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American Swiss Court
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| Images by Stealth360 |
For more information on court bookings, please contact:
CONTACT INFORMATION
| Sales Manager | Bronwen Wright |
| Tel: | 012 997 9460 |
| Cell: | 083 253 2683 |
| Email: | Send Message |





